LYNCHBURG, Va. (WFXR) – The downtown gift card program in Lynchburg is something that the Downtown Lynchburg Association has been working on for the past two years with the idea of creating a boost to small business. Now, with COVID-19 and the restrictions on businesses put in place to keep the public safe, small businesses are still struggling to keep their doors open.
“The reason that we’ve launched it now … or we’re about to launch it, is because obviously so many of our small businesses have been hit really hard by COVID.”Ashley Kershner – Executive Director / Downtown Lynchburg Association
This is why, beginning in July, the Downtown Lynchburg Association is rolling out a gift card program. Business owners downtown say they’re excited about the new program, hoping it will draw new people who may not have known these local businesses existed.
“It’s great that the idea that people typically wouldn’t even know that we’re here, through the gift card program, are going to be able to try us out and not dedicate a whole $25 dollars just to The Mission House, they could do a little bit to us a little bit to somewhere else.”Tommy Clark – Owner / Mission House Coffee
“We just opened Shoemakers as well, couple of weeks ago. So, Shoemakers is now open Thursday Friday and Saturday which have had a really great response, which is surprising, but, you know it just shows you that people want to go out, [and] want to still support the local businesses.”Jason Arbusto – Culinary Director / Craddock Terry Hotel and Event Center | Shoemakers – Waterstone
The businesses taking part in the program include restaurants, retail, and even a hotel/event center. As of right now, there are 29 businesses downtown that are on the list accepting the gift cards. The Downtown Lynchburg Association expects by the time the program launches there will be near 40 businesses on the list.
For more information on the gift card program see the Downtown Lynchburg Association website.
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