CHECK, Va. (WFXR) — FloydFest is getting a new place to call home.
After the festival was canceled in 2023, owners Hill Holler LLC, has been brewing up new plans for the festival. The company announced that the Virginia Department of Environmental Quality (VDEQ) has approved the LLC’s Stormwater Management Plan for the development of FestivalPark.
The park will be FloydFest’s new “forever” home and ready to welcome visitors for the 2024 festival.
Hill Holler LLC says the approval comes after experts worked to redesign the site development plan to avoid any potential habitats, streams, or wetlands. The company says the plan was re-designed to have a zero-impact footprint.
“At great expense, we have protected every wetland habitat on the new site. Though not strictly required by laws and regulations, some of the conservation and preservation steps by Hill Holler are being voluntarily undertaken because it is the right thing to do,” said John McBroom, CEO of Across-the-Way Productions (AtWP) and FloydFest, and owner of HHLLC.
McBroom says a bog turtle was found 13 years ago near the property and the WDEQ and the Virginia Wildlife of Resources raised the issue of the potential presence. This led to a conservative and careful approach to the development of the park.
Leaders say rumors begin spreading about the approval of the permit; however, the revised permit was approved on Aug. 9.
“Harming anything is the antithesis of FloydFest and Hill Holler LLC from the very beginning, so it was disheartening to see misinformation spread and go un-fact-checked,” said Sam Calhoun, COO of AtWP and FloydFest. “We’re doing everything by the book, so we can protect anything that needs to be protected, both now and for as long as we are stewards of this land.”
The festival is scheduled to take place at FestivalPark on July 24 – 28, 2024. Starting on Nov. 1 tickets will go on sale online.
For updates on the festival and more information, visit the FloydFest website.