Help kick-off Assisted Living Week with a parade at Friendship


Roanoke, Va. (WFXR) — Today kicks off National Assisted Living Week, which is also Grandparents’ Day, and Roanoke’s Friendship Assisted Living is doing all they can to celebrate!

Friendship Assisted Living Administrator, Susan O’Malley is moved to tears thinking about how the staff and residents have worked together to ensure safety during this pandemic, which is exactly why it’s so important to them to celebrate this year’s Assisted Living Week and you are invited to participate!

“We decided to have a parade this year to celebrate with our residents and their families but we also want other people involved, not just our families and residents, so we’re encouraging people to decorate cars, have balloons, make a poster, get really noisy, and celebrate this happy time with us.”

Susan O’Malley, Friendship Assisted Living Administrator

One Friendship resident’s daughter, Diane Rice will be performing with bandmates in the parade. Diane’s mother, Phoebe Lombardi has been with Friendship for four years. Performing in the parade is her way of honoring the generations before us and showing gratitude to caregivers.

“I think everybody’s feeling pretty isolated and people who are dependent on other people for their care might almost feel forgotten by the outside world so it’s really good to have people come and show them that they appreciate them, and of course the workers, we appreciate them.”

Diane Rice, Resident’s daughter and musician

The theme for the week, “caring is essential” and simple gestures can make big impacts.

Those interested in participating can simply show up at Friendship Assisted Living today at 2:00 pm. Friendship staff will direct you to the parade route. For more information, click here.

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