ROANOKE, Va. (WFXR) – The Mast General Store and Columbia Sportswear are partnering together for this year’s ‘Share the Warmth’ campaign starting Nov. 1.

During the month of Nov., the Mast Store is collecting gently used coats, jackets, sweaters, and blankets to share with those in the community who needs them. This is the 18th year that the Mast General Store has asked its guests and customers to check their closets for coat and jacket donations.  

“Making the switchover from summer to winter clothing, I always find a jacket or two that is in perfectly good condition, but may not, as Marie Kondo says, ‘spark joy’ as it once did,” said Lisa Cooper, president of Mast Store. “With Share the Warmth, I can release it with gratitude for the warmth it gave me and appreciation for the warmth it will give someone else.”  

If interested in donating, Mast General Store asks to make sure the donation is clean and drop it off at the Mast Store in Downtown Roanoke on South Jefferson St. Donated winter gear will be off to their new homes in time to prepare for the winter’s chilly winds and frosty snows.

For more information on the campaign, visit Mast General Store’s website.