Kay Norred

Kay Norred WFXR News Director

Kay joined the WFXR News family in June of 2018. Before coming to the Roanoke Valley, Kay served as news director in the Chattahoochee Valley of Georgia and in the Shenandoah Valley of Virginia. Before that, Kay was a producer, reporter and anchor in Tampa Bay, Florida. During her 12 years in Tampa Bay, she covered a wide range of stories. She traveled to Istanbul, Turkey to document how first responders around the world are helping Florida’s first responders prepare for natural, man-made, and biological/chemical disasters. She also covered Hurricane Katrina in 2004. She also completed a three-part series on the U.S. Coast Guard where she shadowed “Coasties” on air, land, and sea. While in Georgia, Kay was awarded the Ray Gomez Journalism Award for news directors from the Kneeland Project. In Virginia, Kay received several awards for her work from the Virginia Association of Broadcasters and the Associated Press including the distinguished Douglas Southall Freeman Award for Public Service in Broadcast Journalism. In Tampa Bay, Kay took home an American Heart Association Excellence in Communications Award for a story she wrote profiling a heart attack victim; reuniting him with the paramedics who saved his life. Kay has also taught media relations classes for students, public information officers, and non-profit organizations. When not at work, Kay enjoys attending church, cooking, reading, antiquing, and thrift store shopping.

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